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Premier Single Owner Sports and Entertainment - Estate of Alex Henig
Saturday, March 28, 2015

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Premier Single Owner Sports and Entertainment - Estate of Alex Henig

Saturday, March 28, 2015

Time: 10:00 am
Location: 2764 East 55th Place, Indianapolis, IN 46220
More Info: 317-251-5635

This is Session I from the estate of Alex Henig.

Gallery Preview - Friday, March 27th   2:00pm - 6:00pm  or by appt

Doors open at 9:00am day of sale.

Alex was a high-profile, energetic and well-connected promoter and ticket agent in California from the 1950s until his death in 1993. This amazing collection of memorabilia has remained in the family until now. It will be sold in entirety, without reserve, in a series of monthly auctions.



Alexander “Sweet Alex” Eli Henig

Alex Henig was born in New York in 1919. His parents were from Austria-Hungary and his father was a furrier. During World War II, he was stationed in Europe. Upon returning to the United States, he was to join his father in the family business, but allergies changed the course of his life. An aggressive businessman and natural salesman, Eli, as he was known in his youth, pursued the career of an Insurance Agent for Great Western. He had a promising start, but just felt he was destined for greater things. One day, after much thought, Alex turned in his resignation at Great Western and never looked back. The Entertainment business called to him and Sweet Alex became a promoter for many of New York’s shows such as Bagels and Yox.
Realizing the hub of entertainment and sports promotions was in the west, he moved to Las Vegas. Sweet Alex was popular there and quickly made friends in the casinos and theatres. It was there that he met his soon-to-be wife, Jule’ Aun Benedict, or as she was known professionally, ‘Brick’. Jule’ was a young model and showgirl at the French Casino and quickly fell for the gregarious Alex. They married and moved to Burbank, California. In Los Angeles, Alex earned his place among the sports and entertainment movers and shakers. The Henigs had 3 children, Sunday, J’Nell, and Max.
In 1960, inside a corner phone booth outside of Thrifty’s Drugstore, the future of a Ticket Broker was born. Alex created Henig Family Ticket Services. As the children grew, they, too, joined the business in all its facets. Their offices moved throughout Los Angeles, but the following always found them and the business expanded. HFTS had season tickets for all the major venues and teams up and down the West Coast and even some throughout the country. Sports and movie legends were friends and regulars in their modest Burbank home.
Henig promoted boxing and was friends with Muhammad Ali and his manager. The Beatles’ concert at the Hollywood Bowl in 1964 was one of the promotions he worked on. Super Bowl, Pro Bowl, World Series, Boxing, Racing, Play Offs, Olympics, NHL, MLB, NFL, Movie, Theatre, Concert, and more were all part of his realm.
After being diagnosed with Melanoma and undergoing successful treatment by Dr. Morton of UCLA, Alex convinced the quiet doctor to help him start the John Wayne Cancer Clinic. Alex enlisted the likes of Caroll O’Connor and others in Hollywood to raise funds to help fight Cancer. His restaurant, The Speakeasy, in Los Angeles, was the site of many promotional parties and fund-raisers. Donating not only time and voices to the Clinic, Alex and his family donated money and promotion to help get the JWCC off the ground.
Because his heart and soul went into everything he did, Alex saved everything from any promotion that was left over. His son, Max, had a primary responsibility to warehouse all these great pieces as his dad quickly moved on to the next promotion. In 1993, Alex passed away and Sunday, the eldest, had the responsibility of watching over the collection and continuing the business. Sadly, in 2005, she was killed and Max and his wife, Cheryl, relocated the collection to their home in Florida. All the boxes were in disarray and had to be sorted. After attaining a manageable size, Max and Cheryl moved the collection to Indianapolis in 2011.
The memorabilia you are viewing today are the final pieces of his vast collection. The collection pieces are original and from the manager, owner, production company, athlete, or star. Some pieces were promotional in nature and created for mass distribution. Some items were used as proto-types or samples. Alex was sent many items for his opinion and input and then allowed to keep them in return. Others were signed for Alex and the family as gifts or thanks for something he or the family worked on. But all are old and from the one owner.